IGN.com / 31.10.25

Indie Game Gets 'The Best Accidental Marketing' in Japan After Title Mistranslated to 'Sh***y Dungeon'

With all the indie titles being released on Steam every week, it can be hard to make your game stand out. Italian developer Fix-a-Bug accidentally gave its 2D dungeon crawler a big prelaunch popularity boost in Japan by accidentally naming the game Shitty Dungeon in Japanese.
Read more